Last updated: 29 June 2026
Blae ("Blae", "we", "us" or "our") operates the website blae.com.au (the "Site"). We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit or use our Site.
1. Information we collect
We may collect the following types of information:
- Information you provide: such as your name, email address and any details you include when you contact us or subscribe to updates.
- Usage data: such as your IP address, browser type, device information, pages visited, referring URLs and the dates/times of your visits.
- Cookies and similar technologies: small data files stored on your device that help us understand how the Site is used and improve your experience.
2. How we use your information
We use the information we collect to:
- Operate, maintain and improve the Site and our offers;
- Respond to your enquiries and provide customer support;
- Send you updates, deals or marketing communications where you have opted in;
- Analyse usage trends and measure the performance of our content and promotions;
- Detect, prevent and address technical issues, fraud or misuse; and
- Comply with our legal obligations.
3. Affiliate and third-party links
Our Site contains links to third-party websites, including affiliate and promotional links. When you click these links, you may be redirected to a partner's website, and we may earn a commission. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policy of any website you visit.
4. Cookies
We use cookies and similar tracking technologies to improve your browsing experience, analyse traffic and understand where our visitors come from. You can control or disable cookies through your browser settings; however, some parts of the Site may not function properly if you do so.
5. Disclosure of your information
We do not sell your personal information. We may share information with:
- Service providers who help us operate the Site (e.g. hosting and analytics providers);
- Affiliate partners, only as necessary to facilitate a transaction or promotion;
- Law enforcement or regulators where required by law.
6. Data security
We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Data retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.
8. Your rights
You may request access to, or correction of, the personal information we hold about you. You may also opt out of marketing communications at any time by using the unsubscribe link or contacting us. To make a request, please email us at hello@blae.com.au.
9. Children's privacy
Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.
10. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
11. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
- Email: hello@blae.com.au
- Website: blae.com.au